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PYP Comprehensive Package

If you want to work side by side with someone to build your web presence “from scratch,” including the big picture vision and all of the pieces you need in place (including your site, newsletter, product/program, and marketing elements), AND you want someone to walk you through the marketing and traffic-building process, then the Comprehensive Package offers a one-of-a-kind service to get it ALL done!

First, know this…

I absolutely love helping people share their passion with the world, and when I’m working with my clients, I bring “the all of me” to the table. When you hire me as your web developer, you are also getting a

Creativity Specialist – I am all about creativity and love brainstorming ideas, article/site titles, tag lines, and other inspiring ideas. We’ll spend plenty of time “visioneering” what your site needs in order to reflect your branding, message, and objectives in a way that engages your visitors and entices them to take action.

Marketing Strategist – you and I will craft a marketing strategy and plan based on your particular endeavor. I can also provide feedback and support in creating the various marketing pieces you need to effectively communicate your message.

Trained Life Coach – It’s inevitable that challenges will come up, and it’s very helpful to have an objective listener by your side to help you work through them.

Tech Teacher – you can learn as little or as much as you like about web design, image editing, video creation, online technologies, and more in real time by watching my computer screen as I show you the steps.

Tech Support – I’m here to help with any computer snaffoos, glitches, and hiccups that invariably come up. Email or call me anytime, even weekends! I can even create quick how-to videos on request.

Enthusiastic Partner – I can’t help but get excited working with folks on their projects. There’s something intrinsically thrilling about helping an idea or passion come to full fruition!


Optional Key Feature – “Co-creating” in real time

Instead of handing off the work to a designer, waiting for them to get the work done, and then going back and forth until everything is completed to your satisfaction (hopefully), I offer a unique opportunity to be part of the creative process by watching me put the pieces together as you provide feedback and ideas on what you like. You simply connect to my computer screen from anywhere in the world, sit back, relax, and watch your site come to life! There are significant advantages to this approach:

  1. Efficiency – cut out the back and forth game by seeing it done right the first time as you tell me what works and what doesn’t.
  2. Sense of ownership – you will have played a part in creating your site and will know that you’re getting exactly what you want … because you get to see your site come to life as you watch!
  3. Synergy – the power of two minds coming together with a single purpose – very powerful!
  4. Learn – by watching me put the pieces together, you can learn as much or as little as you like. In the very least, you’ll have a decent idea of the process, taking some of the mystery out of it.
  5. Dare I say …. it’s a lot of fun! My clients really enjoy this approach!

Note: You do not have to be there for every single step, only when you want. I am happy to handle any or all of it on my own. It’s up to you!


Core Features

  • Consultation – we’ll spend plenty of time planing and sketching out what your site needs to do, what features it needs to accomplish your goals, and begin “visioneering” what design elements your site will have.


  • Custom-designed template that can be used with the most popular systems like WordPress and Joomla. You can update the template design anytime.
    • Complete page and site layout
    • Design of graphics, header image, navigation elements
    • Scanning and placement of photos or pictures
    • Background graphic (if required)
    • Navigation controls
    • Forever expandable to suit your needs
  • Links to all pages. I’ll show you how to create your own.
  • Content Management System – WordPress or Joomla
    – This is how you’ll manage your site. You’ll be able to easily add your own content whenever you want, including text and images. Included with the package is a one-hour tutorial on how to update your content on the fly – easy to do!
  • Up to 20 pages of fully-formatted content
    • Includes header image, background image if desired, and up to 2 images per page (any purchased images will be extra – usually between $5-$20 per image).
  • Setup and format a blog (if desired) including sidebar “Recent Posts” and “Recent Comments”
  • Create and insert an opt-in form for email marketing and list building
  • Plugin for Social Media – share your content on Facebook, Twitter, YouTube, and more
  • Search Engine Optimization – We’ll set up the fundamentals for effective search engine results, including titles and meta tags, friendly URLs, and submitting your site to the top search engines.
  • Google Analytics – get all the stats you need to track your visitors.
  • Coordination with Internet Service Provider
  • Loading your site onto the web
  • Reviewing your site on-line, troubleshooting and fine tuning


  • Design template for your newsletter including layout, header, footer, and other styling features to make it consistent with your branding.
  • Opt-in flow – we’ll set up the linear path to getting subscribers, follow up messages, and regular broadcasting schedule for your messages.


Creating content can be quite the challenge! So, what I love to do is act as a catalyst to creating content that flows and communicates what you need it to say. Here’s how it works:

  • You create the original piece, say the home page for your site.
  • Then, you send it to me for feedback
  • Then, you and I get together and “co-create” in real time to edit and shape the piece to perfection!
  • The Comprehensive Program includes this service for your main pages of your site, as well as the content for your product and first newsletter.

Product Creation

  • The Comprehensive Package includes the creation of one product – it could be an ebook for your “free sample” needed for your opt-in form (so you can start building your list!), a online course you’d like to offer, or even a “members only” feature added to your site. The following samples will give you an idea of the different ways to Package Your Passion. The possibilities are nearly endless, limited only by your imagination. 
  • We start with the all-important process of “visioneering” what you’d like to accomplish with your product (list building, obtaining students/members, etc), core features and benefits, the “packaging”, and how we’ll deliver the goods!
  • Includes everything you need to have a product up and running. While there are numerous possibilities, here are a few to give you an idea of what it entails:
    • Ebook – You may already know that an ebook is a great way to offer a sample of your content to help build your list of followers, but did you know that you can embed audio and video right into the ebook? You and I can create a professional looking, open-book style ebook with images and other nice formatting touches that will wow your readers. We’ll …
        • Design the cover
        • Layout the interior pages
        • Add imagesaudiovideo, and more
        • Format the text including running headers (chapter titles at top of pages), page numbers, captions, and other elements
        • Opton to offer your ebook as a tradtional book (extra fee)
        • Even format your ebook to read on KindleiPadiPhoneAndroid and other devices so you can sell your ebook on Amazon and Barnes & Noble (for a small extra fee)!
    • Online course– eLearning is HOT these days! People love to learn, especially in the comfort of their homes. And with the use of cutting-edge software and a dash or two of creativity, you and I can create an engaging learning environment to help inspire and transform your students.
      • You and I can create the online course using state-of-the-art software called Articulate Storyline
      • We can set up tracking so you know how your students are doing!
    • Membership Site– can be an amazing way to keep your audience active, participating, and enjoying themselves
      • Organize and setup the “member’s only” section of your site
      • Install membership and payment software to handle credit card processing, recurring fees, cancellations, renewals
      • Protect files including pages, videos, audio recordings, pdf documents, and more

Marketing & Traffic Building

  • Come up with a marketing plan to begin the “marketing conversation” so that your visitors can begin to know you, like you, and trust you – THE game at play to convert visitors into clients!
  • Create the marketing conversation pieces including your “audio logo,” funnel page, and more.
    • Provide guidance, coaching, and feedback on the elements you need to have in place.
    • You’ll have someone to walk you through every step of the way!
  • Traffic – We’ll also come up with a plan for building the all-important inbound links to gain traffic to your site!


Comprehensive Package Price: $7,500


If you’d like to go ahead and get started, you can click on the PayPal link below to make the first payment of 75% of the total cost (the remaining 25% will be handled once the website, newsletter, and product are finished). After you complete the payment, I’ll get an email confirmation of your purchase, at which time I’ll contact you for next steps and to make our first appointment together.



Bottom Line Benefits

  • Get your project up and running in the shortest time possible.
  • Instead of guessing and going back and forth with a designer, you’ll have a real sense of ownership of what you and I create together.
  • Reduce overwhelm by having someone coach you through the challenges that come up.
  • Learn as much or as little of the process as you like. In the very least, you’ll familiarize yourself with the essentials of what it takes to create your site or other package by witnessing what happens “behind the scenes” to create them.
  • When those lovely tech “glitches” happen with your computer, we’ll work through them together.
  • Have one person to help you with all your project needs.
  • Have a complete picture and plan to creating your entire online presence
  • Have a marketing plan and strategy fully implemented
  • Have BIG fun creating your online business. There’s simply nothing more exciting than bringing your passion to life!

If you have any questions, call me anytime at 716-462-5093 or email me at

To your success and well-being!



Carl Contino


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